Services
Marketing Syllabi
This page was last updated on
02/15/2015.
| The Services Marketing syllabi listed below have been saved in PDF format. You will need to have Adobe Acrobat Reader to open the PDF formatted files. If you are unable to open these files, please click on the Adobe image on the right to download the (free) Acrobat Reader software. If you would like to add your syllabus to the list, send an e-mail message to Dwayne Gremler, Professor of Marketing at Bowling Green State University, at gremler@bgsu.edu. |  |
Undergraduate Syllabi (Services Marketing Courses)
| Instructor | Institution | Course Number | Course Title (Date) | Primary Textbook(s) | Weeks (Sessions) | Syllabus |
|---|---|---|---|---|---|---|
| Julie Baker | Texas Christian University | MARK 40223 | Services Marketing (Fall 2014) |
Lovelock & Wirtz (2011) | 15
weeks (30sessions) |
|
| Stacey Baker | University of Wyoming | MKTG 4910 | Service and Experience Marketing (Fall 2009) |
various | 15
weeks (30 sessions) |
|
| Mike Brady | Florida State University | MAR 4841 | Services
Marketing (Fall 2009) |
Zeithaml, Bitner, & Gremler (2009) | 15
weeks (30 sessions) |
|
| Mark Colgate | University of Victoria | COM450 | Services Marketing and Management (Spring 2005) |
Zeithaml & Bitner (2003) | 13
weeks (26 sessions) |
|
| Ray Fisk | Texas State University - San Marcos | MKT 4397 | Services Marketing (Spring 2009) |
Fisk, Grove, & John (2008) | 15
weeks (30 sessions) |
|
| Robin Grambling | University of Texas at El Paso | MKT 4391 | Services Marketing (Fall 2013) |
Fisk, Grove, & John (2008) | 16
weeks (32 sessions) |
|
| Dwayne Gremler | Bowling Green State University | MKT 4050 | Services Marketing (Spring 2015) | Zeithaml, Bitner, & Gremler (2013) | 15
weeks (30 sessions) |
|
| Kevin Gwinner | Kansas State University | MKTIB 546 | Services Marketing (Fall 2010) |
Zeithaml, Bitner, & Gremler (2009) | 16
weeks (32 sessions) |
|
| Michael Hartline | Florida State University | MAR 4841 | Services Marketing (Fall 2010) |
Zeithaml, Bitner, & Gremler (2009) | 15
weeks (30 sessions) |
|
| Linda Hayes | University of Houston - Victoria | MKTG 4317 | Services Marketing (Fall 2011) |
Zeithaml, Bitner, & Gremler (2009) | N/A | |
| Roscoe Hightower Jr. | Florida Agricultural and Mechanical University | MAR 4841 | Services Marketing (Spring 2013) |
Lovelock, Wirtz, and Chew (2009) | 15
weeks (30 sessions) |
|
| Thomas Hollmann | North Carolina State University | BUS 461 | Services Marketing (Fall 2007) |
Zeithaml, Bitner, & Gremler (2006) | 15
weeks (30 sessions) |
|
| Doug Hoffman | Colorado State University | MKT 366 | Services Marketing (Fall 2013) |
Hoffman & Bateson (2011) | 15
weeks (30 sessions) |
|
| Robert Lambert | Belmont University | Marketing 3230 | Services Marketing (Fall 2014) |
Zeithaml, Bitner, and Gremler (2013) | 15
weeks (30 sessions) |
|
| Veronica Liljander | Hanken School of Economics (Helsinki, Finland) | 2386 | Service Marketing (Fall 2010) |
Zeithaml, Bitner, & Gremler (2009) | 7
weeks (14 sessions) |
|
| Drew Martin | University oh Hawai'i at Manoa | MKT 316 | Services Marketing (Spring 2007) |
Zeithaml, Bitner, & Gremler (2006) | 15
weeks (45 sessions) |
|
| Carolyn Massiah | University of Central Florida | MAR 4841 | Services Marketing (Spring 2013) |
Zeithaml, Bitner, & Gremler (2013) | 15
weeks (30 sessions) |
|
| Christine Mathies | University of New South Wales | MARK 2055 | Services
Marketing and Management (2015) |
Lovelock, Patterson, & Wirtz (2011) | 12
weeks (24 sessions) |
|
| Martin Mende | Florida State University | MAR 4841 | Services Marketing (Spring 2015) |
Zeithaml, Bitner, & Gremler (2013) | 15
weeks (30 sessions) |
|
| Matt Meuter | California State University at Chico | MKTG 478 | Services Marketing (Fall 2011) |
Zeithaml, Bitner, & Gremler (2009) | 16
weeks (32 sessions) |
|
| David Mothersbaugh | University of Alabama | MKT 493 | Services Marketing (Spring 2013) |
Zeithaml, Bitner, & Gremler (2013) | 16
weeks (16 sessions) |
|
| Amy Ostrom | Arizona State University | MKT 442 | Services Marketing Strategy (Fall 2011) |
Zeithaml, Bitner, and Gremler (2009) | 16
weeks (16 sessions) |
|
| David Paul | Monmouth University | BK 421 | Marketing
of Services (Spring 2013) |
Zeithaml, Bitner, and Gremler (2013) | 15
weeks (30 sessions) |
|
| Mark Rosenbaum | Northern Illinois University | Marketing 425 | Services Marketing (Fall 2013) |
Zeithaml, Bitner, & Gremler (2013) | 16
weeks (32 sessions) |
|
| Jill Sweeney | University of Western Australia | MKTG 3311 | Consumer Services and Retailing (Fall 2011) |
Lovelock, Wirtz, & Chew (2009) | 13
weeks (13 sessions) |
|
| Siok Kuan Tambyah | National University of Singapore | MKT 3412 | Services Marketing (2011) |
Lovelock, Wirtz, & Chew (2009) | 12 weeks (24 sessions) |
|
| Steve Tax | University of Victoria | COM 450 | Marketing in the Service Economy (Spring 2008) |
Lovelock & Wirtz (2007) | 13
weeks (13 sessions) |
|
| Gerard Tocquer | Mahidol University, Thailand | MGMG 536 | Services Marketing (Spring Fall 2014) |
Wirtz, Chew, & Lovelock (2012) | 12
weeks (12 sessions) |
|
| Sven Tuzovic | Pacific Lutheran University | BUSA 364 | Services Marketing (Fall 2014) |
Wirtz, Chew, & Lovelock (2012) | 15
weeks (15 sessions) |
|
| Prakash Vel | University of
|
MARK 270 | Services
Marketing (Fall 2013) |
Zeithaml, Bitner, & Gremler (2013) | 12
weeks (24 sessions) |
|
| Catharina von Koskull | Hanken University, Finland | 2386 | Services
Marketing (Fall 2013) |
Wilson, Zeithaml, Bitner, & Gremler (2012) | 8
weeks (14 sessions) |
|
| Janet Wagner | University of Maryland | BMGT 458C | Service Marketing (Spring 2011) |
Zeithaml, Bitner, & Gremler (2009) | 15
weeks (30 sessions) |
|
| Anita Whiting | Clayton State University | MKTG 3312 | Services Marketing (Fall 2013) |
Lovelock and Wright (2002) | 17
weeks (17 sessions) |
Undergraduate Syllabi (Other Service Courses)
| Instructor | Institution | Course Number | Course Title (Date) | Primary Textbook(s) | Weeks (Sessions) | Syllabus |
|---|---|---|---|---|---|---|
| Evelyn Ehrlich | New York University | MSTY1-CE9261 | Financial Services Marketing (Fall 2011) |
Ehrlich and Fanelli (2004) |
10
weeks (10 sessions) |
|
| Dwayne Gremler | Bowling Green State University | MKT 4150 | Managing the Service Experience (Spring 2014) |
None. | 15
weeks (30 sessions) |
|
| Dwayne Gremler | Bowling Green State University | MKT 4160 | Servicescape Design (Fall 2014) |
None. | 8
weeks (24 sessions) |
| Instructor | Institution | Course Number | Course Title (Date) |
Primary Textbook(s) | Weeks (Sessions) | Syllabus |
|---|---|---|---|---|---|---|
| Sharon Beatty | University of Alabama | MKT 531 | Services Marketing (Spring 2013) |
Sewell & Brown (2002); Lovelock & Wirtz (2011) | 16
weeks (16 sessions) |
|
| Leonard Berry | Texas A&M University | MKTG 673 | Services Marketing (Spring 2015) |
Berry (1999); Berry and Seltman (2008) | 11
weeks (22 sessions) |
|
| Mary Jo Bitner | Arizona State University | MKT 520 | Services Marketing and Management (Spring 2015) |
Zeithaml, Bitner, & Gremler (2013) | 8
weeks (16 sessions) |
|
| Mary Jo Bitner | Arizona State University | MKT 591 | Excel at Service(s) (Fall 2011) (Executive Course) |
Zeithaml, Bitner, & Gremler (2006) (Chinese version) | 4
days (16 sessions) |
|
| Larry Cunningham | University of Colorado at Denver | MKTG 6040 | Services
Marketing (Fall 2001) |
Zeithaml & Bitner (2000) | 16
weeks (16 sessions) |
|
| Joe Dodson | University of Washington | MKT 579 | Services Marketing and Management (Fall 2011) |
None | 10
weeks (10 sessions) |
|
| Ray Fisk | Texas State University - San Marcos | MKT 5335 | Services Marketing (Fall 2013) |
Various Readings | 15
weeks (15 sessions) |
|
| Dwayne Gremler | Bowling Green State University | MBA 642 | Services Marketing Management (Summer 2007) |
Zeithaml, Bitner, & Gremler (2006) | 6
weeks (12 sessions) |
|
| Christian Grönroos | Hanken School of Economics (Helsinki, Finland) | 23039 | Service
and Relationship Marketing (Fall 2011) |
Grönroos (2007) | 8
weeks (16 sessions) |
|
| Doug Hoffman | Aalto University School of Economics (Finland) | ??? | Services
Marketing (Fall 2011) |
Hoffman & Bateson (2011) | 2
weeks (8 sessions) |
|
| Susan Keaveney | University of Colorado Denver | KTG 6040 | Services
Marketing (Fall 2013) |
Zeithaml, Bitner, & Gremler (2013) | 16
weeks (16 sessions) |
|
| Michael Luthy | Bellarmine University | MBA 783 | Services
Marketing Management (2011-12) |
Various Readings | 7
weeks (7 sessions) |
|
| Carolyn Massiah | University of Central Florida | MAR 6849 | Services Marketing (Summer 2013) |
Zeithaml, Bitner, & Gremler (2013) | 6
weeks (12 sessions) |
|
| Christine Mathies | University of New South Wales | MARK 5816 | Services
Marketing (2015) |
Lovelock, Patterson, & Wirtz (2011) | 12
weeks (12 sessions) |
|
| Stefan Michel | International Institute for Management Development (IMD) | ??? | Service Marketing and Management (Fall 2010) |
Various Readings | 1
week (8 sessions) |
|
| Line Lervik Olsen | BI Norwegian Business School | GRA 6419 | Service
Marketing (Fall 2011) |
Wilson, Zeithaml, Bitner, & Gremler (2008) | 12
weeks (12 sessions) |
|
| Paul Patterson | University of New South Wales | MARK 6005 | Services
Marketing Management (Spring 2013) |
Lovelock, Patterson, & Wirtz (2011) | 6
weeks (6 sessions) |
|
| Mark Rosenbaum | Northern Illinois University | Marketing 630 | Services Marketing (Fall 2013) |
Zeithaml, Bitner, & Gremler (2013) | 14
weeks (14 sessions) |
|
| Shruti Saxena-Iyer | American Graduate School of International Management (Thunderbird) | GF4518 | Strategic Services Marketing (Spring 2012) |
Zeithaml, Bitner, & Gremler (2009) | 7
weeks (12 sessions) |
|
| Jill Sweeney | University of Western Australia | MKTG 8463/8663 | Marketing
of Services (Fall 2011) |
Zeithaml, Bitner, & Gremler (2009) | 13
weeks (13 sessions) |
|
| Steve Tax | University of Victoria (Canada) | MBA 511, 512, and 513 | Service Management (3
courses) (Fall 2013) |
Various Readings | 13
weeks (36 sessions) |
|
| Prakash Vel | University of
|
MARK 938 | Managing Services and Relationship
Marketing (Fall 2013) |
Zeithaml, Bitner, & Gremler (2013) | 12
weeks (12 sessions) |
|
| Janet Wagner | University of Maryland | BUMK 736 | Service Marketing (Summer 2015) |
Various Readings | 7
weeks (7 sessions) |
|
| Jochen Wirtz | National University of Singapore | BMU 5014 | Contemporary Issues in Business - Services Marketing (2016) (Executive Course) |
Wirtz & Lovelock (2016) | 8
days (20 sessions) |
|
| Valarie Zeithaml | University of North Carolina | MBA 751 | Services
Marketing (Spring 2014) |
Zeithaml, Bitner, & Gremler (2013) | 7
weeks (14 sessions) |
Graduate Syllabi (Other Service Courses)
| Instructor | Institution | Course Number | Course Title (Date) | Primary Textbook(s) | Weeks (Sessions) | Syllabus |
|---|---|---|---|---|---|---|
| Andrew Gallan | DePaul University | MKT 798-201 | Service Design & Patient Experience (Winter 2015) |
Press (2006) |
11
weeks (11 sessions) |
|
| Instructor | Institution | Course Number | Course Title (Date) | Weeks (Sessions) | Syllabus |
|---|---|---|---|---|---|
| Mary Jo Bitner | Arizona State University | MKT 791 | Service Science: Marketing, Management, and Technology (Spring 2011) |
14
weeks (14 sessions) |
|
| Amy Ostrom | Arizona State University | MKT 791 | Service Science: Marketing, Management, and Technology (Fall 2013) |
14
weeks (14 sessions) |
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