Teaching Materials This page was last updated on

Services Marketing Teaching Materials
This page was last updated on 10/27/05.

The various Services Marketing teaching materials listed below have been saved in PDF format. You will need to have Adobe Acrobat Reader in order to open the PDF formatted files. If you are unable to open these files, please click on the Adobe image on the right to download the (free) Acrobat Reader software. If you would like to add materials to this list, send an e-mail message to the appropriate contact person or to Dwayne Gremler, SERVSIG Chair-Elect, at gremler@cba.bgsu.edu.

Services Marketing Articles

A bibliography of Services Marketing articles has been compiled by Sylvia Long-Tolbert. (Click here for the PDF file.) Most of the selected readings include articles that should be appropriate for both undergraduates and MBA students. Sylvia has included several academic articles that should not be too taxing for advanced undergraduate or MBA students. This list is an attempt to blend current readings and articles from the popular press. If you have other articles that you think would be appropriate to add to this list, please contact Sylvia Long-Tolbert.

Journal Articles on Teaching Services Marketing

A bibliography of articles on topics related to teaching Services Marketing has been compiled by Dwayne Gremler. (Click here for the PDF file.) To date, only articles from the Journal of Marketing Education have been included. However, if you know of any other articles please contact Dwayne Gremler to have him include them in the list.

Services Marketing Cases

A list of some of the most popular Services Marketing teaching cases is currently being compiled by Mike Brady. (Click here for a PDF file of independent cases or click here for a PDF file of cases from textbooks.) If you know of other such cases, please contact Mike Brady to have them added to the list. (Click here for the PDF file.)

Services Marketing Textbooks

A list of Services Marketing textbooks has been compiled by Dwayne Gremler. (Click here for the PDF file.) If you know of any other textbooks that should be included in the list, please contact Dwayne Gremler.

Videos

A list of Services Marketing videos (or video clips) has been compiled by Sylvia Long-Tolbert. (Click here for the PDF file.) If you have some suggestions to add to the list, please contact Sylvia Long-Tolbert.

Active Learning Exercises

A list of active learning exercises for use in Services Marketing classes has been compiled by Charla Mathwick. (Click here for the PDF file.) If you know of any other activities that should be included in the list, please contact Charla Mathwick.

"Must Read" Materials

A list of "must read" books for the Services Marketing academic is being compiled by Thorsten Hennig-Thurau.

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